Κυριακή, 18 Νοεμβρίου 2018

Είσοδος Χρήστη

26/06: Pre-Conference Masterclass Crowne Plaza Athens City Centre 27/06: Online Marketing '13 Αμφιθέατρο Maroussi Plaza,
Μαρούσι

«Winning the Empowered Consumer»

The Masterclass is designed to help senior Marketing executives expand their range of knowledge and capabilities, helping them put the customer at the centre of the business and develop winning digital strategies that go beyond marketing communications alone. Click here to register.

Global Marketing Network Global CMO
Dr Markus Pfeiffer, Founding Partner and CEO of Bloom Partners,

Dr Markus Pfeiffer, Founding Partner and CEO of Bloom Partners, Global Marketing Network Programme Director for Digital Strategy and Innovation

Before founding Bloom Partners Dr Markus Pfeiffer has spent ten years with Vivaldi Partners, a leading international strategy and innovation consultancy, where he had built and led the European operations out of their London, Zurich and Munich offices.

He brings a combination of strategy and Marketing experience, deep knowledge about research methodologies, and expertise in working with top-level executives across many industries. He has served over 50 international and European clients to solve complex challenges in strategic Marketing and identify new growth opportunities. Recently, he has led major growth initiatives for consumer brands within the Nestle portfolio, the energy conglomerate EDF, electronics giant Philips, and many others. As an angel investor and serial entrepreneur Markus Pfeiffer is also involved with several startup companies in the social commerce, fashion, telecommunication and media sector. He is a regular invited speaker to industry conferences and a visiting professor at the University of Cologne, Germany. His publication list includes over thirty papers and books.

This Masterclass takes a broad approach to digital strategy, while exploring key issues in depth. Participants will have:

  • An understanding of how to implement outside-in driven digital strategies
  • A view of the latest trends, tools and success cases
  • A winning digital strategy for creating customer relevance and accelerated growth within their organisation
  • A game plan for aligning the organisation and its capabilities behind the new digital strategy

What participants can expect:

In a dynamic exchange with other participants, participants will examine a wide range of case studies faced by businesses around the world through classroom discussions, and small group exercises. Delegates will receive exposure to the latest techniques and tools that help companies succeed in today’s digital marketplace.

They will return to their organisation ready to develop and implement a new digital strategy for your business with the customer very much at its heart.

All delegates will also receive:

  • Electronic notes
  • Global Marketing Network / Marketing Week Certificate of Attendance signed by Dr Markus Pfeiffer (to be presented at the end of the Masterclass)
  • Complimentary one-year GMN Affiliate Membership providing access to GMN’s official online community and its monthly publication Global CMO The Magazine
  • FREE upgrade to GMN Global Professional Membership or Fellowship (subject to application being made within one month of the Masterclass and election by the GMN Membership Committee).
Agenda
8:30 am - 9:15 am
Registration / Coffee
9:15 am - 9:30 am
Introduction
9:30 am - 11:00 am
Digital customer journey & digital strategy
  • The digital customer journey: a holistic view
  • Digital strategy and Marketing – best practices
  • How customers' behaviour is changing
  • Experience the power of the crowd
11:00 am - 11:20 am
Coffee break
11:20 am - 1:00 pm
Digital customer journey & digital strategy
  • Communication theories and models relevant to digital advertising
  • Setting online advertising objectives (with consistency given integrated Marketingcommunication strategies)
  • Design of online advertising
  • Campaign integration and the role of online advertising
  • Sourcing, selecting and managing Marketing services suppliers
1:00 pm - 2:00 pm
Lunch break
2:00 pm - 3:30 pm
Implementation and evaluating success
  • Setting the stage: achieving transformation
  • Digital branding and communication
2:30 pm - 3:30 pm & 3:50 - 5:00 pm
Implementation and evaluating success
  • Digital strategy game plan
  • Implementation and evaluating success